It is very possible that at a small nine hole muni in the mid west they might have one of the best golf instructors in the country. And the lesson fee is probably not near as much as a professional in a big city. In general everyone is usually trying to say the same thing in a different way. Relating and communicating is what it’s all about while clearly describing ways one’s student can improve.
All that being said a golf professional is as stated , a professional . One who has studied and learned his craft by seminars , literature and experienced others. They should be paid according . I think an hour golf lesson should be at least $75 .according to the pros experience and knowledge.