Find the sweet spot

While this is overly simple, most amateurs struggling with a lack of distance are not striking the ball in the middle of the club face. Most teachers that I talk with and learn from stress the importance of striking in the middle of the club face. I have never met a player who finds the middle of the club face on a regular basis complain about a lack of distance. I always talk about getting the toe of the club to the ball before the heel of the club. Once a person learns the feel of squaring up the club face, center face contact becomes a habit.