My favorite player is Jordan Spieth. He has the it factor that no one else has had since Tiger in his prime. The “it” is hard to define. But, the putts he made at the British Open to beat Matt Kuchar is “it”. If someone could explain the ball flight rules to him and get his drives in the fairway, he’d be back in the top 3 in the world.
Otherwise, Rory McIlroy has been my favorite since he turned pro many years ago…Jordan took his place, but Rory will be number one in the world by July 2020.