“Lock it and rock it” for putting
“Get the flip out!” For chipping
“What you see is not what you feel And what you feel may not be real” To those watching video of their swings maybe for the first time?
“Swing hard as you can (in the confines of balance) in case you hit it!” For Driver
For competitive players who are close to achieving success: “there’s a fine line between champ and chump”
Of course there’s the old clichés “never up, never in”
One of my favorites is: “see it, feel it, do it!”