The top three reasons I attract clients have not changed in the last 20 years.
First, by a mile, is other student referral. I have found that helping one golfer usually adds two more to my client list.
Second is the old real estate saying, “location, location, location”. I am fortunate to teach at a facility that is surrounded by numerous golf clubs and easily accessible. Being on the PGA Directory has helped a great deal here.
Third is that I keep records on my students. If you had a lesson with me five years ago and return to see me, I still have the file I opened on the day of your first lesson detailing problems with fundamentals and swing flaws. I can see the changes that occurred in the last five years and pick up where we left off if necessary.